Ever since our foundation in 1919, we have remained an Austrian family business for four generations now. Our motivated staff members and the constant strife for high quality form the basis for our success, making RAUCH not only a family friendly company but also one of the leading fruit juice producers in Europe.
Our sponsoring engagement within the FIS Alpine Skiing Worldcup has its origin in the early 90s. We use this amazing and emotional platform for activating our premium fruit juice brand happy day as well as Rauch in general.
Next to branding various stops of the FIS Alpine Skiing Worldcup we also focus on our valuable partnerships with local testimonials and resprective skiing associations.
Therefore we also take care of our longterm relationships with the Austrian Skiing Association, as well as our Alpin Skiing talents such as Petra Vhlovà (Slovakia), Katharina Liensberger (Austria) and former athlete Anna Veith (Austria).